China Nexus Infrastructure Capital Corp (CNICC) Meets China Media Group’s CRI Online to Advance International Cultural and Live Entertainment Cooperation

A state media platform within China’s central broadcasting system

The State Council is China’s Central People’s Government and its highest state administrative organ. As a public institution directly under the State Council and under the leadership of the Publicity Department of the CPC Central Committee, China Media Group holds state-level institutional standing in broadcasting and international communication.

CRI Online is a state media platform under China Media Group (CMG), China’s state broadcaster, with a particular focus on international communication. CMG brings together China Central Television (CCTV), China National Radio and China Radio International. It is a public institution directly under the State Council, under the leadership of the Publicity Department of the CPC Central Committee. The sponsorship relationship between CRI Online and CMG, and the leadership relationship between CMG and the Department, place the platform within China’s state media and international cultural communications framework.

The Publicity Department is a central body of the Communist Party of China responsible for publicity, ideological and cultural affairs. Its relevant responsibilities include coordinating news organisations, providing overall guidance for broadcasting, coordinating cultural content creation and production, and guiding international cultural exchange. Within this institutional framework, CRI Online connects state media, cultural content and international communications resources in support of cultural cooperation.

In the practical delivery of cultural projects, China’s culture and tourism authorities undertake cultural market management and international cultural exchange responsibilities, while media platforms, professional performance organisations and relevant departments contribute through their respective functions. CRI Online’s work alongside government hosts, performing arts organisations and international participants in events such as “Colorful World” provides concrete examples of this cooperation in practice.

Drawing on its state media background and international exchange activities, CRI Online has developed experience in Chinese public communications and cross-cultural presentation, working with cultural institutions, cities and international participants. Bringing creative content and media resources together supports public recognition, professional presentation and audience engagement around major cultural projects.

The scale of CMG’s major cultural programming

CMG’s major cultural programmes demonstrate the scale of coordinated broadcasting and digital distribution in China. For the 2026 Spring Festival Gala, CRI Online was listed among the six CMG-owned new media platforms carrying the simultaneous livestream. CMG subsequently reported coverage through platforms in 85 languages, cooperation with nearly 4,000 media outlets worldwide, and broadcasts and promotion on 4,062 public screens across 140 cities in 98 countries. The figures reflect CMG’s distribution of the 2026 programme.

Major cultural programmes demonstrate CMG’s capacity to coordinate television, radio, digital publishing and international distribution. This combination connects creative content, public attention and cross-platform communication, providing extensive opportunities to reach audiences across generations in China and overseas.

Practical experience in organising international cultural exchange

CRI Online also has its own record of organising international cultural events. In September 2026, the 11th “Colorful World” cultural exchange event took place during the China International Fair for Trade in Services. Hosted by the Information Office of the Beijing Municipal Government, it was organised by CRI Online and Capital Culture and Technology Group, with participation by embassies and international organisations representing nearly 30 countries. It combined performances, cultural displays and public interaction.

This experience has developed over successive editions. The 2023 event was organised by CRI Online and Beijing Performance & Arts Group, with support from Beijing’s development and reform, culture and tourism, and foreign affairs authorities. These projects provide concrete examples of cooperation connecting a media platform, professional performing arts organisations, city resources and international participants.

Across cultural showcases, live performances and media coverage, CRI Online’s activities have brought together event planning, professional delivery and content production. The work combines international cultural expression with presentation for Chinese audiences, building practical experience in cooperation across languages, creative traditions and working practices.

Connecting international content with production and the Chinese market

During the meeting, CNICC presented its project proposals for cooperation between international entertainment content and Chinese cultural platforms. The discussion covered programme concepts, creative presentation, communication with international teams and media cooperation. The focus was on shaping international content into practical proposals that resonate with Chinese audiences while retaining a clear international identity.

CNICC’s development interests span cultural programming, concerts and live entertainment, together with interviews, short-form video and behind-the-scenes content built around individual projects. For major entertainment productions, creative planning, technical production, on-site arrangements and communications need to be considered together. Coordinated project development can connect the performance itself with a longer period of audience engagement and brand development.

Connecting state media platforms with international entertainment resources

The visit advanced direct working dialogue between CNICC and a state media platform sponsored by CMG. Discussions linked international entertainment cooperation with Chinese media and cultural resources, addressing institutional capabilities, the organisation of professional teams and the development of specific project proposals.

Within CNICC’s cooperation strategy, CRI Online is an important counterpart connecting state media communication with international cultural projects. Its CMG background and cultural exchange experience, combined with CNICC’s international project development and cross-border coordination, provide a strong basis for bringing media, content, production and local delivery partners into a coherent project framework. The work focuses on clear professional roles and a practical development route on the Chinese side, supporting substantive project discussions with international teams.

CNICC outlined its work to establish a clear China-side project framework, connecting the requirements of international artists and management teams with those of Chinese media, production organisations and local delivery partners. Coordination covers creative presentation, production standards, working languages, use of materials and communications plans, with clearly defined responsibilities and shared project objectives.

Cultural and entertainment projects in China involve creative development, professional production, media coordination and the relevant submission and review processes. CNICC places emphasis on identifying the appropriate working interfaces during project planning, coordinating preparation of materials with professional delivery organisations and aligning communication with the requirements of the competent authorities for the particular project. Coordination with professional platforms and delivery organisations is intended to establish a coherent route from creative development to implementation.

Linking CRI Online engagement with China-side applications and delivery

CRI Online is a state media platform sponsored by China Media Group, China’s state broadcaster, and forms part of the same CMG system as CCTV. CMG is a public institution directly under China’s State Council, under the leadership of the Publicity Department of the CPC Central Committee. These institutional relationships underpin CRI Online’s standing in state media and international cultural cooperation. Through this meeting, CNICC has engaged directly with that platform on project development, connecting international entertainment resources with the CMG system.

Building on its working dialogue with CRI Online, CNICC will coordinate China-side media cooperation, the organisation of professional performance partners, application preparation and local production and delivery. Its objective is to translate international teams’ content and performance requirements into project proposals with clear responsibilities and a practical route forward. The state media platform’s institutional standing, CRI Online’s cultural project experience and CNICC’s cross-border coordination together provide a strong organisational foundation for international entertainment cooperation in China.

CNICC views project engagement with CRI Online as an important point of connection between international entertainment content and China’s state media and cultural cooperation resources. In project development, CRI Online’s CMG background, cultural project experience and professional partnerships complement CNICC’s cross-border project coordination, supporting a common framework for content development, performance organisation and application preparation. By connecting the media platform, appropriately qualified performance organisers and local delivery teams, CNICC aims to establish a clear, workable China-side route for the applications and implementation required for international artist projects.

Developing an international entertainment project in China involves connecting cultural policy, media content requirements and performance-sector administration. The Publicity Department’s overall guidance, the media and cultural communications work of CMG and CRI Online, and the performance approvals administered by culture and tourism authorities operate at different points in this process. CRI Online’s institutional relationship with CMG and the Publicity Department places this dialogue within a state media and cultural framework. Its cultural event experience provides a practical basis for connecting content planning, professional partners and local delivery.

CNICC will coordinate these elements through a working route for individual projects: advancing media and cultural content cooperation through dialogue with CRI Online, coordinating applications through appropriately qualified performance organisers, and connecting production and local implementation teams. This coordination connects the international artist team’s creative, communications and China performance arrangements into a common project framework with the relevant Chinese professional organisations and working procedures.

CNICC treats professional organisation and local implementation as integral parts of international entertainment project development. Its project organisation connects international artist teams, state media platforms, appropriately qualified performance organisers and production companies, and local delivery partners, bringing creative planning, application preparation and production into a coordinated project framework.

China has a defined approval process for commercial performances involving foreign artists. Under the Regulations on the Administration of Commercial Performances, the performance organiser applies to the cultural authority of the province, autonomous region or municipality where the performance will take place. CNICC will coordinate the China-side application work, with the relevant performance organiser handling the submission and CNICC coordinating artist and programme materials with the international team and organising China-side working interfaces, aligning content development, application preparation and on-site delivery.

Direct working dialogue with CRI Online provides a further foundation for connecting CNICC’s international cultural content development with a state media platform. For individual projects, CNICC seeks to bring media resources, professional performance organisation and China-side application coordination together, establishing a practical route from international team engagement and project preparation to local implementation.

CNICC’s role in international project development and coordination

CNICC Culture connects international content, creative and production capabilities with Chinese market opportunities, industry partners and local project development conditions. In this work, CNICC focuses on project origination and joint development, coordinating international partnerships, commercial discussions and implementation. It brings together production, operating, brand and investment partners according to the needs of each project, with the aim of building a workable development framework.

CNICC emphasises respect for creative content, shared project objectives and professional execution, connecting development, production, communications and local delivery to support long-term cooperation with international artists and content organisations. Through dialogue with professional institutions such as CRI Online, CNICC seeks to combine the appeal of international content with China’s cultural communications and market development capabilities, creating a stronger basis for high-quality programmes, live entertainment and subsequent collaboration.

The meeting achieved positive progress, providing a further foundation for cooperation between CNICC’s international entertainment content development and a state media platform. Building on CRI Online’s CMG background, cultural project experience and the positive interest in cooperation expressed during the meeting, CNICC will continue coordinating international team engagement, China-side professional resources and project delivery, connecting international creative content with Chinese media, the live entertainment market and local execution capabilities.